You don’t have to beg when you brand. But if you don’t brand, you will have to beg. You never see Apple begging anyone to buy their phones, Amazon begging anyone to become a Prime member and Chipotle begging anyone to partake in their famous burritos. They don’t beg, they brand.
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Making progress, being better, exceeding goals, and crushing your competition are the buzz words in business except do business owners, self-employed individuals and others really ready and willing to do whatever it takes? Or do they just talk the talk yet return to the same ole same ole?
Remember the age-old definition of insanity: It’s doing the same thing over and over and expecting different results.
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