FACEBOOK & INSTAGRAM ADS

Why is Facebook Advertising Important?

Facebook advertising is one of the most effective ways to grow your business online.

The leading social media site boasts over 2 billion active users, with users spending several hours per week on their platform. It is also one of the most cost-effective forms of advertising in the modern era. The CPM, or cost per thousand impressions, on Facebook ranges from $5-10. This means that you can literally spend less than $10 and reach over 1,000 people. Facebook advertising presents the opportunity for businesses of all sizes to reach their desired audience and sell directly to them. Businesses who leverage Facebook ads successfully can significantly grow their business in a predictable, measurable fashion. Because of this, Facebook advertising is fundamental to the success of business owners who wish to grow quickly.

What are Facebook Advertising Experts And Why Do You Need Them?

While the benefits of Facebook advertising are clear, how to use it to drive sales is not. Although Facebook makes several billion dollars per year in advertising revenue, over 40% of Facebook Marketers struggle to see significant results. This is because it is very simple to create your first Facebook ad, but extremely difficult to truly make it successful.

We are a digital marketing agency with experienced Facebook advertisers on staff to help businesses use Facebook ads to grow. We help our clients develop advanced campaigns to grow their business.

Advanced Facebook tactics we employ for our clients include ad testing, remarketing and lookalike audiences, as well as conversion optimization. We help our clients create effective ads and continue to optimize for optimal results. We test variations of ads to see which one performs the best. And to measure performance, we install conversion pixels on your website to pinpoint the exact number of leads/sales you receive in a specific period of time. These are just some of the requirements needed to implement a profitable Facebook ads campaign.

HOW OUR FACEBOOK ADVERTISING WORKS

1. Facebook Ad Discovery

   In order to help your business with Facebook advertising, we will need to learn more about you. Specifically, what makes your business unique and your overall advertising goals. If you have ran ads in the past, we will take a look at prior campaigns to determine what is working versus what is not. We will conclude our discovery process through delivering a comprehensive strategy that outlines how we plan to move forward.

2. Facebook Ad Development

   The next step is to begin developing your Facebook advertisements. Our agency will write the Facebook advertising copy, headlines, and descriptions that will appear in your ads. We will also include creative in your ads, such as high-quality imagery or simple graphics to attract eyeballs to your ads. You will have the opportunity to review all deliverables from our Facebook Advertising Agency prior to going live.

3. Facebook Ad Optimization

   Once ads are approved in running, the real magic begins. We generally start your campaign with up to 10 ads to start, and we consistently monitor the progress of those ads. As time progresses, we begin to see a trend within your ads that highlight high- performing ads and low-performing ads. The specialists at our Facebook agency will be analyzing the performance data and making changes to your campaign to improve the performance over time.

4. Facebook Monitoring

   A major benefit of working with a Facebook advertising agency is that you can count on having an extra pair of eyes. As a business owner, you likely do not have time to monitor, minimize errors, and optimize your campaign. As a component of our service, we will manage your Facebook ads for you and monitor it on a consistent basis. We will keep an eye on your ad budget, and attempt to minimize errors by as much as possible.

5. Facebook Reporting

   Each month, our Facebook advertising agency will deliver a comprehensive report to you. This report will highlight your overall results, and help you understand the status of your Facebook advertising campaign. You will also have the opportunity to speak us about your campaign on a biweekly or monthly basis to ensure that we are on the right page.

WHAT MAKES OUR FACEBOOK AD SERVICES DIFFERENT

1. We have the experience you need

   If you hire an employee, freelancer, or intern to manage your Facebook ads with no experience you’re making a mistake. Millions of dollars are wasted on Facebook every year due to limited knowledge, experience, and competence in Facebook ads. You need Facebook advertising professionals with years of experience developing successful campaigns that drive revenue.

2. We provide you with insight to grow your business

   It is difficult to grow and scale your business with limited data. For every advertising campaign we work on, we make sure that you are provided with metrics that matter. We’ll be sure to track your return on investment, and we will provide you with reports that help you decipher that information as best as possible.

3. We are a Full-Service Digital Marketing Ad Agency

   Our full-service Facebook advertising agency can support you in all of your online advertising needs. Whether you need advanced graphics, or email marketing newsletters to target your new customers, we can help you. We can also advertise your business on additional social media platforms, such as Instagram, Pinterest, LinkedIn, and much more. We truly believe that our ad agency can be a long-term partner to support your business needs.

   We’ve driven thousands upon thousands of leads for clients through digital marketing.