Geofence marketing is the perfect solution for people that want to target a group of people attending a specific event and get more reach out of their ad spend rather than simply zip code targeting or city-wide targeting. Our Geofence technology can give advertisers the competitive edge they’ve been looking for and that very few if any of their competitors are using.
How Geofencing Advertising Works
A virtual geofence is traced around an event location where the advertiser wants to build an audience based on their visit to that particular location during a set, scheduled time frame.
When people enter the geofenced location during the set time frame, they will then become a part of an audience that can later be targeted following the event.
As the user visits various apps downloaded on their phone or browses the internet on the mobile browsers, they begin to see ads from said advertiser.
User can see those Ads for 1 day and up to 30 days after he/she has entered the geo-fence. You can extend the campaign longer than 30 days. It all depends on your campaigns goals and budget.
Location Based Advertising (Geofencing)
Our Beacon Free geofencing technology allows companies to target people based on their physical activities. We can build your geo-fences where your customers are, not where you want them to be.
Whether it’s a particular event or a physical building you want geofenced, this can be a powerful mechanism to serve ads to individuals based on their physical location.
Is My Advertising Producing Actual Walk-Ins To My Store?
Our geofencing technology can even track those who have seen your ads and determine if they walked inside your store. Conversion zones are a powerful means to track your online advertising to offline conversions (meaning those people who physically went to a particular location as a result of seeing your Ads).
Ways To Use Geofencing Marketing
Buildings - Use Geofencing To Target Buildings, Nearby Traffic & Even Yourself For Customer Loyalty Marketing
Trade shows & Events - Use Geofencing To Target Convention Centers, Stadiums, Sporting Events & Trade Shows
Competitors - Target other retailers or your competitor's locations and serve ads to their customers
Geo-Zone Conversion Reporting
Tracking online conversions (form submissions and sales) is one thing. But measuring offline conversions is something that couldn’t be done before until now. We are able to track conversions both online, as well as offline conversions (i.e. those who came back to your restaurant, retail store, desired location, etc).
If you are leveraging our location based technology to directly communicate and reach your desired audience, contact us on how we’d develop a granular campaign tailored to your business and organizational goals.
Learn more about our conversion zone tracking capabilities by contacting us today.