Did you know that 79% of adults use Facebook? But are your customers consistently engaging with your brand on Facebook? Understanding your audience is necessary to understand things like who buys your products, what age group is the hardest to sell and what income level do most of your returning customers fall into? As for social media, it’s just as critical to know your audience.
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Not too long ago, you could get away with creating a social media strategy “on the go” and winging it. I mean - if you were on social media at all, you were doing more than your competition—right?
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