Even though your targeted social media metrics are the most important step of the strategy, its often the spot where most people veer off the path. “Vanity Metrics” like follower count and likes are always good to measure, but do they tell you the whole story of your brand on social media?
Read MoreDid you know that 79% of adults use Facebook? But are your customers consistently engaging with your brand on Facebook? Understanding your audience is necessary to understand things like who buys your products, what age group is the hardest to sell and what income level do most of your returning customers fall into? As for social media, it’s just as critical to know your audience.
Read MoreNot too long ago, you could get away with creating a social media strategy “on the go” and winging it. I mean - if you were on social media at all, you were doing more than your competition—right?
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