1. Voice Search Optimization: With the increasing popularity of voice-activated devices, more and more businesses will be optimizing their content and websites for voice search queries.
2. Automation & AI: Companies will continue to develop strategies that incorporate automation and artificial intelligence to help optimize business processes, such as personalizing customer experience and assisting with sales and marketing.
3. LIVE Streaming & Video Marketing: Live streaming and video marketing will get even more popular as it’s estimated that in 2023, about 82% of consumer internet traffic will be generated through videos and live streaming.
4. Influencer Market: As consumer trust in ads continues to decline, businesses will increasingly rely on influencers to create marketing campaigns.
5. Integrated Experiences: Driven by the increasing consumer demand for convenience and digital experiences, businesses will become more strategic when it comes to creating omnichannel consumer experiences.
