The Sweet Spot, One of Pigeon Forge’s Newest Family Entertainment Attractions, Selects Exponential Media to Lead Digital Marketing and Growth

FOR IMMEDIATE RELEASE

Exponential Media tapped to build awareness, increase visitor traffic and position The Sweet Spot as a must-visit family entertainment destination in the Smoky Mountains

PIGEON FORGE, TENNESSEE — September 2026 — The Sweet Spot, one of Pigeon Forge’s newer family entertainment attractions, has selected Exponential Media to lead its comprehensive digital marketing strategy as the entertainment destination works to establish itself as a must-visit experience for families traveling to Pigeon Forge and the Great Smoky Mountains.

Located at 2141 Parkway in Pigeon Forge, The Sweet Spot brings together multiple entertainment experiences under one roof, including baseball simulators, golf simulators, baseball and golf-themed mini golf with automatic scoring, a modern arcade, birthday party experiences, memberships, food and more.

The Sweet Spot describes itself as a high-energy family entertainment center designed for guests of all ages to “play, compete, and celebrate together.”

Now, the attraction is partnering with Exponential Media to bring that experience to a much larger audience.

“Pigeon Forge is an incredible tourism market, but it is also an incredibly competitive market for attractions,” said Jess Bousa, Founder and CEO of Exponential Media. “The Sweet Spot has created something families can genuinely enjoy together. Our goal is to make sure the millions of people researching and planning Smoky Mountains vacations discover The Sweet Spot before and during their trip.”

BUILDING A NEW PIGEON FORGE DESTINATION

Pigeon Forge has become synonymous with family vacations, entertainment and the Great Smoky Mountains.

For newer attractions entering the market, simply opening the doors isn't enough. Visitors are constantly searching Google, social media, maps, travel websites and increasingly AI-powered platforms when deciding where to spend their limited vacation time.

That makes digital visibility a critical component of becoming an established Pigeon Forge destination.

Exponential Media will implement a comprehensive digital strategy designed to introduce The Sweet Spot to both tourists and local residents while creating ongoing demand for its attractions.

The strategy will include social media marketing, paid digital advertising, video marketing, content creation, search engine optimization, AI and answer-engine optimization, website strategy, local search visibility, retargeting and other digital growth initiatives.

TURNING THE SWEET SPOT INTO A “MUST-DO” SMOKY MOUNTAINS EXPERIENCE

A central focus of the marketing campaign will be capturing visitors while they are planning their vacations as well as reaching families who are already in the Pigeon Forge, Gatlinburg and Smoky Mountains area searching for something to do.

Campaigns will showcase the range of experiences available at The Sweet Spot, including:

Baseball simulators featuring HitTrax technology
Indoor golf simulators
Baseball and golf-themed mini golf
Arcade games
Birthday parties
Family memberships
Food and treats
Family entertainment
Group experiences
Indoor activities for rainy, hot or cold days

Rather than marketing each attraction independently, Exponential Media will position The Sweet Spot as a destination where families can spend meaningful time together while offering enough variety for children, teenagers and adults.

“The opportunity here goes far beyond advertising mini golf or an arcade,” Bousa said. “We're marketing an experience. Mom may want something the entire family can enjoy. Dad may want to hit a golf simulator. The kids may want the arcade. Baseball players can step into HitTrax. Everyone can compete, eat, laugh and create memories together. That's the story we want visitors to see.”

REACHING FAMILIES BEFORE THEY ARRIVE IN THE SMOKIES

Exponential Media's strategy will extend beyond traditional local advertising.

The agency plans to reach potential visitors throughout different stages of the vacation-planning journey—from families researching a future Smoky Mountains trip to tourists already staying in Pigeon Forge and looking for their next activity.

Content and advertising will be developed around high-intent searches and questions such as things to do in Pigeon Forge, family attractions in Pigeon Forge, indoor activities in Pigeon Forge, things to do with kids in the Smoky Mountains, Pigeon Forge arcades, mini golf, baseball activities and golf experiences.

The strategy will also increasingly account for the rise of AI-powered discovery.

As travelers use platforms such as ChatGPT, Gemini, Claude and Perplexity alongside traditional Google searches to plan vacations, Exponential Media will work to strengthen The Sweet Spot's digital footprint through SEO, Answer Engine Optimization (AEO), authoritative content and consistent information across the web.

SOCIAL MEDIA BUILT AROUND THE EXPERIENCE

Video and social media will also play a significant role in the campaign.

Rather than relying solely on polished advertisements, Exponential Media will showcase what visitors actually experience when they walk through the doors.

Content will highlight families competing against one another, kids playing arcade games, baseball players testing their skills, golfers taking swings on virtual courses, mini-golf competitions, birthday celebrations, food and behind-the-scenes moments from the attraction.

“Family entertainment is incredibly visual,” Bousa added. “When someone watches a family laughing, competing and having a great time, they can immediately picture their own family doing the same thing. That's powerful marketing.”

A DATA-DRIVEN APPROACH TO TOURISM MARKETING

The partnership will also allow The Sweet Spot to leverage Exponential Media's broader digital marketing infrastructure.

Campaign performance can be evaluated across paid advertising, website activity, search visibility, engagement and conversions, allowing marketing decisions to become increasingly data-driven as campaigns generate information about visitor behavior.

The ultimate objective is bigger than generating clicks or social media engagement.

The goal is to turn digital visibility into real-world visitors walking through the doors of The Sweet Spot.

“Success for us isn't simply generating impressions,” said Bousa. “We want families saying, ‘We saw this place online—we have to go there.’ That's when digital marketing becomes business growth.”

ABOUT THE SWEET SPOT

The Sweet Spot is a family entertainment destination located at 2141 Parkway in Pigeon Forge, Tennessee, offering interactive entertainment for children, adults and families visiting the Smoky Mountains.

The entertainment center features baseball and golf simulators, baseball and golf-themed mini golf with automatic scoring, arcade games, birthday party experiences, memberships, food and additional entertainment options.

The Sweet Spot's simulator experiences include HitTrax baseball and softball technology as well as Uneekor golf simulator suites, providing both entertainment and technology-driven gameplay.

The Sweet Spot is designed to give families a place to play, compete and celebrate together while visiting one of America's premier family tourism destinations.

Visit The Sweet Spot

ABOUT EXPONENTIAL MEDIA

Exponential Media is a full-service digital marketing and growth agency founded and led by CEO Jess Bousa.

The agency specializes in helping businesses increase digital visibility, generate leads and grow revenue through integrated strategies that include social media marketing, Google and Meta advertising, SEO, AEO and AI search optimization, video production, website development, content marketing, CRM automation, email and SMS marketing, branding, public relations and strategic consulting.

Exponential Media works with businesses and brands across the United States, combining storytelling, technology, advertising and data-driven strategy to build comprehensive digital growth systems. The company was also named an Inc. Power Partner in the Advertising & Marketing category.

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