Former 12-Unit McDonald’s Franchise Owner Partners With Exponential Media to Power New EV Charging Venture in North Texas

FOR IMMEDIATE RELEASE

Veteran multi-unit franchise operator Michaeline Perez-Guzman enters the rapidly evolving EV infrastructure industry with 4EverCharge, tapping Exponential Media to lead digital marketing, brand growth and customer acquisition

NORTH TEXAS — September 2026 — After building extensive experience as a multi-unit McDonald’s franchise owner, entrepreneur Michaeline Perez-Guzman is entering a new chapter of business ownership—this time focused on the future of transportation.

Perez-Guzman, a former 12-unit McDonald’s franchise owner, has launched a new venture with 4EverCharge of North Texas, part of the growing 4EverCharge EV charging franchise network. To help establish the brand throughout North Texas and generate commercial opportunities, Perez-Guzman has selected Exponential Media, led by Founder and CEO Jess Bousa, as the venture’s digital marketing and growth partner.

The collaboration brings together three powerful components: the experience of a proven multi-unit franchise operator, an emerging EV charging infrastructure brand, and a digital marketing agency specializing in lead generation and growth.

“This is exactly the type of entrepreneur and business we love partnering with,” said Jess Bousa, Founder and CEO of Exponential Media. “Michaeline understands what it takes to operate, scale and build businesses at a high level. Now she is bringing that experience into an industry with enormous long-term potential. Our job is to make sure property owners and decision-makers throughout North Texas know that 4EverCharge is here and ready to help them navigate EV charging.”

FROM RESTAURANTS TO EV INFRASTRUCTURE

Perez-Guzman’s move into the EV charging industry represents a transition from one major franchise category to another—taking years of operational and entrepreneurial experience and applying it to the evolving infrastructure needs surrounding electric mobility.

Through 4EverCharge of North Texas, the company will focus on developing relationships with organizations and property owners seeking scalable EV charging solutions.

Target markets include:

Multifamily and apartment communities
Commercial properties
Hotels and hospitality groups
Golf courses and country clubs
Retail properties
Workplaces and office developments
Property management companies
Commercial real estate owners and developers
Fleet operators and other organizations preparing for increased EV adoption

Rather than simply providing charging hardware, 4EverCharge is built around a more comprehensive approach to EV infrastructure.

The 4EverCharge platform offers solutions ranging from electrical infrastructure analysis and deployment to network management, billing, maintenance, customer support and analytics.

4EverCharge also utilizes EverCharge SmartPower™ technology, which is designed to intelligently manage available electrical capacity across charging stations. This approach can allow properties to deploy and expand EV charging infrastructure while potentially reducing the need for certain costly electrical upgrades.

EXPONENTIAL MEDIA SELECTED TO DRIVE NORTH TEXAS GROWTH

Exponential Media will support the North Texas operation through a comprehensive digital marketing strategy designed to build brand awareness while creating qualified opportunities with commercial decision-makers.

The strategy will combine social media marketing, targeted Meta advertising, content development, lead generation campaigns, landing pages, digital creative, video, CRM automation and lead nurturing.

Rather than relying on broad consumer advertising, campaigns will focus heavily on reaching the people who make decisions about commercial properties and amenities, including property owners, developers, hotel operators, multifamily executives, property managers, golf course operators and other business leaders.

“EV charging is ultimately a B2B conversation,” Bousa said. “The question isn't simply how many people drive EVs today. Property owners are thinking about what their residents, guests, employees and customers are going to expect tomorrow. Our campaigns will be built around starting those conversations throughout North Texas.”

BUILDING THE NEXT GENERATION OF COMMERCIAL AMENITIES

EV charging is increasingly becoming part of the infrastructure conversation for commercial and multifamily properties.

Apartment communities can use charging availability as an amenity for residents. Hotels can provide guests with the convenience of charging overnight. Workplaces can offer charging to employees. Golf courses and entertainment destinations can allow visitors to charge while spending several hours on the property.

For property owners, the decision increasingly involves more than simply purchasing charging stations. Electrical capacity, installation, scalability, billing, maintenance, network management and future expansion all need to be considered.

4EverCharge's turnkey approach is designed to simplify that process.

The company's franchise model gives local operators the ability to develop EV charging opportunities within their territories while leveraging the technology, infrastructure expertise and support of the larger 4EverCharge ecosystem.

EXPERIENCED ENTREPRENEURSHIP MEETS AN EMERGING INDUSTRY

Perez-Guzman brings something particularly valuable to the North Texas venture: experience operating businesses within one of the world's most recognized franchise systems.

The lessons learned through multi-unit franchise ownership—including operational discipline, customer experience, scalability, systems, leadership and long-term planning—can now be applied to a dramatically different industry.

“Great entrepreneurs know how to take experience from one chapter and apply it to the next opportunity,” Bousa added. “Going from operating multiple McDonald’s locations to helping build EV charging infrastructure across North Texas is a compelling entrepreneurial story. We’re excited that Exponential Media gets to play a role in helping tell that story and, more importantly, helping turn it into business growth.”

ABOUT 4EVERCHARGE OF NORTH TEXAS

4EverCharge of North Texas provides EV charging solutions for businesses, commercial properties, multifamily communities, hotels, workplaces and other organizations throughout the North Texas market.

As part of the 4EverCharge franchise network, the North Texas operation combines local business development with EV charging technology, infrastructure analysis, installation resources, network management, billing, maintenance and ongoing support.

The goal is to help property owners develop EV charging infrastructure that can meet today's needs while providing a pathway for future expansion.

ABOUT 4EVERCHARGE

4EverCharge is an EV charging solutions provider and franchise focused on expanding electric vehicle charging infrastructure across the United States.

The company's model combines charging technology, infrastructure expertise, turnkey deployment, network management, maintenance and support to serve commercial properties and other organizations.

4EverCharge works with EverCharge technology, including SmartPower™, and provides solutions for commercial properties, multifamily communities, workplaces, retail environments, fleets, municipalities and other EV charging applications.

Learn more at 4EverCharge.

ABOUT EXPONENTIAL MEDIA

Exponential Media is a full-service digital marketing and growth agency led by Founder and CEO Jess Bousa.

The agency helps businesses, franchise organizations and entrepreneurs build brands, generate qualified leads and create scalable customer-acquisition systems through social media marketing, Meta Ads, Google Ads, SEO, AEO and AI search optimization, website development, video production, CRM automation, email and SMS marketing, public relations and digital growth strategy.

Exponential Media works with businesses across the United States with a focus on connecting marketing strategy to measurable business growth.