You can go further in life than you can imagine but your understanding, knowledge and ability can only take you so far.
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So, how’d you do with your Social Media Marketing Strategy? If you aren’t continuously analyzing your efforts, you’ll never know how one campaign performed over another.
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Social Media Channels are intended to be used as networks. Their main purpose is to provide a space to converse, discuss topics, and share content. Your brand can’t forget these core elements of “networking” and it takes effort to ensure conversations or engagement opportunities aren’t left unattended.
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Did someone say content? It’s no lie–social media content is extremely important to your marketing strategy. There is no social media marketing without it.
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Even before you begin creating content (don’t worry - we’re almost there!), it’s really important to research and understand your competition.
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Even though your targeted social media metrics are the most important step of the strategy, its often the spot where most people veer off the path. “Vanity Metrics” like follower count and likes are always good to measure, but do they tell you the whole story of your brand on social media?
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Did you know that 79% of adults use Facebook? But are your customers consistently engaging with your brand on Facebook? Understanding your audience is necessary to understand things like who buys your products, what age group is the hardest to sell and what income level do most of your returning customers fall into? As for social media, it’s just as critical to know your audience.
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Not too long ago, you could get away with creating a social media strategy “on the go” and winging it. I mean - if you were on social media at all, you were doing more than your competition—right?
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18 Mediations To Remind Yourself Of To Finish 2018 Strong By Jess Bousa, CEO of Order From Chaos
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