Case Study: Exponential Media and Transworld Business Advisors Corporate
Client Overview
Transworld Business Advisors (www.Tworld.com) is the world’s leading business brokerage and franchise development company, boasting a vast network of over 250 franchise locations and 850 brokers globally. Transworld specializes in helping entrepreneurs buy, sell, and franchise businesses, establishing itself as a trusted name in the industry. To support its expansive network and ensure consistent growth across all locations, Transworld sought a strategic digital marketing partner capable of delivering comprehensive and scalable marketing solutions. This need led them to partner with Exponential Media (www.MyExpoMedia.com).
The Challenge
With 250 franchise locations operating independently and 850+ brokers managing their local markets, Transworld faced several key challenges:
Brand Cohesion: Maintaining a consistent brand image and message across all franchise locations.
Marketing Efficiency: Ensuring each franchise could effectively manage their marketing efforts without the overhead of an in-house team.
Lead Generation: Continuously generating high-quality leads to drive business growth.
Recruitment: Attracting new franchisees to expand the network.
Localized Marketing: Tailoring marketing strategies to fit diverse local markets while adhering to corporate standards.
Managing these aspects across a large and geographically dispersed network required a robust and unified digital marketing strategy, which was beyond the capacity of individual franchisees.
The Solution: Exponential Media
To address these challenges, Transworld Business Advisors Corporate partnered with Exponential Media as their preferred digital marketing vendor. Exponential Media provided a comprehensive suite of digital marketing solutions designed to streamline and enhance marketing efforts across all 250 franchise locations and 850 brokers. The key components of the partnership included:
Social Media Marketing Strategy Creation and Content Execution
Scope: Developed and implemented a cohesive social media strategy for Transworld Business Advisors Corporate Headquarters, servicing 250 offices and 850 brokers.
Execution: Created engaging content tailored to each franchise’s local market while maintaining brand consistency. Managed posting schedules, community engagement, and performance tracking across various social media platforms.
Personal Branding for the CEO, Andy Cagnetta
Scope: Established and enhanced the personal brand of Transworld’s CEO, Andy Cagnetta.
Execution: Developed a personal branding strategy that included content creation, thought leadership articles, social media presence, and public relations initiatives to position Andy as an industry leader.
Comprehensive Marketing Branding for Florida Offices
Scope: Managed all aspects of marketing branding for 10 Florida offices, including SEO, social media, and video marketing.
Execution:
SEO: Optimized websites for search engines to increase organic traffic and improve search rankings.
Social Media: Developed localized social media campaigns to engage the Florida market.
Video Marketing: Produced high-quality videos to showcase success stories, client testimonials, and franchise opportunities.
Lead Generation: Implemented targeted campaigns to identify and attract businesses looking to sell, enhancing the lead pipeline.
Corporate Recruiting Campaign to Find New Franchisees through LinkedIn
Scope: Launched a dedicated recruiting campaign aimed at attracting new franchisees via LinkedIn.
Execution: Utilized LinkedIn’s advanced targeting features to reach potential franchisees, crafted compelling ad creatives, and managed lead nurturing processes to convert prospects into franchise partners.
Additional Services Provided
Website & Landing Page Design: Developed optimized websites and landing pages to drive conversions and enhance user experience.
Google Ads: Managed paid advertising campaigns to deliver high-quality leads with maximized return on investment (ROI).
LinkedIn Lead Generation: Leveraged LinkedIn to target B2B opportunities, connecting franchisees with potential clients.
Email Marketing: Created targeted email campaigns to nurture leads and maintain relationships with prospects and clients.
Reputation Management: Monitored and improved online reviews and public perception to establish trust and credibility in local markets.
Reporting & Analytics Dashboard: Provided franchise owners with transparent views of their marketing performance through detailed, actionable insights.
Key Results
The partnership between Exponential Media and Transworld Business Advisors Corporate yielded significant benefits for franchisees across the network:
Cost Savings: Franchisees who outsourced their marketing efforts to Exponential Media saved an average of $3,000 to $5,000 per month by reducing overhead costs associated with hiring internal marketing teams and eliminating wasted ad spend.
Revenue Growth: The comprehensive digital marketing strategies implemented by Exponential Media led to an average 20% increase in revenue for franchisees, driven by more business listings and closed deals.
Enhanced Brand Awareness: Consistent and targeted marketing efforts boosted brand recognition and trust in local markets, leading to increased customer engagement and loyalty.
Efficient Lead Generation: Targeted campaigns across various platforms, including LinkedIn and Google Ads, resulted in a higher volume of quality leads, enhancing the overall sales pipeline.
Scalable Solutions: Exponential Media’s ability to deliver scalable marketing solutions ensured that each franchise could effectively manage their local marketing needs without compromising on quality or consistency.
Success Story: Local Franchise Growth in Florida
A standout success story involved a Transworld franchise operating in a highly competitive metropolitan area in Florida. By fully outsourcing their digital marketing efforts to Exponential Media, the franchise achieved remarkable growth:
22% Increase in New Business Listings: Within the first six months, the franchise saw a 22% increase in new business listings, attributed to Exponential Media’s targeted lead generation and SEO strategies.
30% Growth in Lead Generation: The implementation of LinkedIn and Google Ads campaigns resulted in a 30% growth in lead generation, providing a steady stream of potential clients.
$4,000 Monthly Savings: By eliminating the need for an in-house marketing team and leveraging Exponential Media’s expertise, the franchise saved $4,000 monthly, while achieving superior marketing results.
Enhanced Online Presence: Comprehensive social media management and reputation management efforts led to a stronger online presence, attracting more potential buyers and sellers.
Testimonial from a Transworld Franchise Owner
“Exponential Media has been a game-changer for my franchise. Their team took all the marketing stress off my plate, allowing me to focus on what I do best—closing deals. Thanks to them, our revenue has significantly increased, and our digital presence is stronger than ever.”
— Scott Pool, Transworld Business Advisors of Charlotte Metro
Why Transworld Chose Exponential Media
Transworld Business Advisors Corporate selected Exponential Media based on their proven track record in delivering high-impact digital marketing solutions tailored to large franchise networks. Key reasons for the partnership include:
Scalability: Exponential Media demonstrated the ability to scale marketing efforts across 250+ locations, ensuring each franchise received personalized and localized strategies without sacrificing brand consistency.
Comprehensive Services: The broad range of services offered—from social media marketing and SEO to personal branding and lead generation—meant that Transworld could rely on a single partner for all their digital marketing needs.
Cost-Effectiveness: By leveraging economies of scale, Exponential Media provided cost-effective solutions that individual franchisees could not achieve on their own, resulting in significant monthly savings.
Expertise and Experience: Exponential Media’s extensive experience in managing large-scale digital marketing campaigns and their ability to deliver measurable results made them the ideal partner for Transworld.
Conclusion
The partnership between Exponential Media and Transworld Business Advisors Corporate exemplifies how strategic digital marketing can drive substantial growth and efficiency across a large franchise network. By providing comprehensive, scalable, and cost-effective marketing solutions, Exponential Media has empowered Transworld’s franchisees to focus on their core business operations while achieving significant revenue growth and enhanced brand presence in their local markets.
With a consistent and results-driven approach, Exponential Media continues to be an invaluable partner for Transworld Business Advisors, helping to increase revenue, improve brand awareness, and enhance local market penetration across all franchise locations.
Contact Exponential Media
Discover how Exponential Media can transform your franchise or business with expert digital marketing solutions. Visit us at www.MyExpoMedia.com or reach out directly at contact@myexpomedia.com.
About Exponential Media
Exponential Media (www.MyExpoMedia.com) is a leading digital marketing agency specializing in comprehensive marketing solutions for franchises and large-scale businesses. With a focus on storytelling and people-centered content, Exponential Media helps businesses increase brand awareness, generate high-quality leads, and drive revenue growth through customized strategies tailored to each client’s unique needs.
About Transworld Business Advisors Corporate
Transworld Business Advisors Corporate (www.Tworld.com) is the world's premier business brokerage and franchise development company, dedicated to helping entrepreneurs buy, sell, and franchise businesses. With over 250 franchise locations and 850 brokers, Transworld provides unparalleled support and expertise to its network, ensuring success and growth in diverse markets worldwide.