Case Study: How Exponential Media Scaled Loyalty Methods’ Organic Traffic by 300%

Driving SEO & Content Success for Future 500 Brands

Client Overview

Loyalty Methods is a premier loyalty marketing company specializing in helping Fortune 500 and Future 500 brands—such as 7-Eleven and MGM—enhance customer engagement through data-driven loyalty programs. Recognizing the need for a strong digital presence to complement their offline strategies, Loyalty Methods sought a preferred digital marketing vendor to manage their SEO and content creation.

After a competitive RFP process, Exponential Media, led by Jess Bousa, was selected for its proven expertise in high-impact SEO strategies and conversion-focused content.

Challenge

Loyalty Methods needed a digital partner to:

  • Improve organic search visibility for key industry terms.

  • Develop high-value content that educates enterprise clients on loyalty marketing best practices.

  • Position Loyalty Methods as a thought leader in the loyalty marketing space.

  • Drive qualified leads from SEO and content efforts.

Solution: Exponential Media’s Strategic Approach

Under Jess Bousa’s leadership, Exponential Media implemented a multi-phase SEO and content strategy:

1. Comprehensive SEO Audit & Competitor Analysis

  • Conducted a deep technical and on-page SEO audit to identify gaps.

  • Analyzed competitors ranking for high-value keywords in the loyalty marketing space.

  • Developed a customized SEO roadmap prioritizing quick wins and long-term growth.

2. Keyword Strategy & On-Page Optimization

  • Researched and targeted high-intent commercial keywords (e.g., "enterprise loyalty programs," "customer retention strategies").

  • Optimized existing pages for better rankings and conversions.

  • Improved meta titles, descriptions, and header structures for maximum CTR.

3. High-Value Content Development

  • Created long-form pillar content (guides, whitepapers) to establish authority.

  • Produced blog articles addressing pain points of enterprise marketers.

  • Developed case studies showcasing Loyalty Methods’ success stories.

4. Link Building & Authority Growth

  • Executed a backlink strategy through guest posts, partnerships, and PR.

  • Leveraged industry influencers to amplify content reach.

  • Secured high-domain-authority links to boost rankings.

Results: Measurable Growth & Increased Authority

Within 6 months, Exponential Media’s strategies delivered:

✅ 300% increase in organic traffic to key service pages.
✅ Top 3 rankings for 15+ high-value commercial keywords.
✅ 45% increase in lead generation from SEO-driven content.
✅ Enhanced brand authority with featured placements in industry publications.

Why Exponential Media Won the RFP

Loyalty Methods selected Exponential Media because of:

  • Proven enterprise-level SEO expertise (Jess Bousa’s background in scaling brands).

  • Data-driven, ROI-focused approach to digital marketing.

  • Deep understanding of B2B and loyalty marketing trends.

  • Scalable content strategies tailored for Future 500 brands.

Conclusion

Exponential Media’s partnership with Loyalty Methods demonstrates how strategic SEO and content creation can elevate a B2B brand’s digital presence, drive qualified leads, and secure industry leadership.

Interested in similar results for your brand?
📩 Contact Exponential Media at www.myexpomedia.com to discuss your digital marketing needs.

Jess Bousa