Case Study: How Exponential Media Scaled Loyalty Methods’ Organic Traffic by 300%
Driving SEO & Content Success for Future 500 Brands
Client Overview
Loyalty Methods is a premier loyalty marketing company specializing in helping Fortune 500 and Future 500 brands—such as 7-Eleven and MGM—enhance customer engagement through data-driven loyalty programs. Recognizing the need for a strong digital presence to complement their offline strategies, Loyalty Methods sought a preferred digital marketing vendor to manage their SEO and content creation.
After a competitive RFP process, Exponential Media, led by Jess Bousa, was selected for its proven expertise in high-impact SEO strategies and conversion-focused content.
Challenge
Loyalty Methods needed a digital partner to:
Improve organic search visibility for key industry terms.
Develop high-value content that educates enterprise clients on loyalty marketing best practices.
Position Loyalty Methods as a thought leader in the loyalty marketing space.
Drive qualified leads from SEO and content efforts.
Solution: Exponential Media’s Strategic Approach
Under Jess Bousa’s leadership, Exponential Media implemented a multi-phase SEO and content strategy:
1. Comprehensive SEO Audit & Competitor Analysis
Conducted a deep technical and on-page SEO audit to identify gaps.
Analyzed competitors ranking for high-value keywords in the loyalty marketing space.
Developed a customized SEO roadmap prioritizing quick wins and long-term growth.
2. Keyword Strategy & On-Page Optimization
Researched and targeted high-intent commercial keywords (e.g., "enterprise loyalty programs," "customer retention strategies").
Optimized existing pages for better rankings and conversions.
Improved meta titles, descriptions, and header structures for maximum CTR.
3. High-Value Content Development
Created long-form pillar content (guides, whitepapers) to establish authority.
Produced blog articles addressing pain points of enterprise marketers.
Developed case studies showcasing Loyalty Methods’ success stories.
4. Link Building & Authority Growth
Executed a backlink strategy through guest posts, partnerships, and PR.
Leveraged industry influencers to amplify content reach.
Secured high-domain-authority links to boost rankings.
Results: Measurable Growth & Increased Authority
Within 6 months, Exponential Media’s strategies delivered:
✅ 300% increase in organic traffic to key service pages.
✅ Top 3 rankings for 15+ high-value commercial keywords.
✅ 45% increase in lead generation from SEO-driven content.
✅ Enhanced brand authority with featured placements in industry publications.
Why Exponential Media Won the RFP
Loyalty Methods selected Exponential Media because of:
Proven enterprise-level SEO expertise (Jess Bousa’s background in scaling brands).
Data-driven, ROI-focused approach to digital marketing.
Deep understanding of B2B and loyalty marketing trends.
Scalable content strategies tailored for Future 500 brands.
Conclusion
Exponential Media’s partnership with Loyalty Methods demonstrates how strategic SEO and content creation can elevate a B2B brand’s digital presence, drive qualified leads, and secure industry leadership.
Interested in similar results for your brand?
📩 Contact Exponential Media at www.myexpomedia.com to discuss your digital marketing needs.