Case Study: ​Driving 60% Growth Through Exponential Media's Digital Marketing Success with a Central Florida Business Brokerage

​Exponential Media, a full-service digital marketing agency, partnered with a regional business brokerage in Central Florida to enhance their online presence and drive business growth. By implementing a comprehensive digital marketing strategy, Exponential Media successfully increased the brokerage's listings and sales by 60%.​

Client Overview

The client, a reputable business brokerage firm in Central Florida, specialized in facilitating the buying and selling of businesses. Despite their expertise, they faced challenges in generating leads and expanding their client base in a competitive market.​

Challenges

  • Limited Online Visibility: The brokerage's existing online presence was minimal, making it difficult to reach potential clients.​

  • Ineffective Lead Generation: Traditional marketing methods were yielding diminishing returns, necessitating a shift to digital strategies.​

  • Outdated Website: The firm's website was not user-friendly and lacked the functionality needed to engage visitors effectively.​

Strategy and Implementation

Exponential Media devised a tailored digital marketing plan encompassing the following components:​

  1. Website Creation and Management:

    • Redesign and Development: Developed a modern, responsive website optimized for user experience and search engines, ensuring easy navigation and accessibility across devices.​

    • Content Optimization: Created compelling content highlighting the brokerage's services, success stories, and industry insights to engage and inform visitors.​

  2. Search Engine Optimization (SEO):

    • Keyword Research: Identified and targeted relevant keywords to improve search engine rankings and attract organic traffic.​

    • On-Page and Off-Page Optimization: Implemented best practices, including meta tags, backlink building, and local SEO strategies to enhance online visibility.​

  3. Social Media Marketing:

    • Platform Selection: Focused on platforms frequented by the target audience, such as LinkedIn and Facebook, to build a professional and engaging presence.​

    • Content Strategy: Developed and shared valuable content, including market analyses, success stories, and client testimonials, to establish authority and foster trust.​

  4. Paid Advertising Campaigns:

    • Google Ads: Launched targeted pay-per-click (PPC) campaigns to capture high-intent search traffic, optimizing ad copy and bidding strategies for maximum ROI.​

    • Facebook and Instagram Ads: Created visually appealing ads tailored to specific demographics, utilizing advanced targeting options to reach potential clients effectively.​

  5. LinkedIn Lead Generation:

  6. Online Reputation Management:

    • Review Monitoring: Monitored and responded to client reviews across various platforms to maintain a positive online reputation.​

    • Client Testimonials: Encouraged satisfied clients to share their experiences, leveraging positive feedback to attract new business.​

Results

Over a 12-month period, the implemented strategies led to:​

  • 60% Increase in Listings and Sales: The brokerage experienced a significant uptick in both business listings and completed sales transactions.​

  • Enhanced Online Presence: The new website and SEO efforts resulted in higher search engine rankings, increasing organic traffic and engagement.​

  • Improved Lead Generation: Paid advertising and social media campaigns generated a steady stream of qualified leads, contributing to the overall growth.​

Conclusion

Through a holistic digital marketing approach, Exponential Media successfully addressed the challenges faced by the Central Florida business brokerage, driving substantial growth and establishing a robust online presence. This case study exemplifies the effectiveness of integrating website optimization, SEO, social media marketing, paid advertising, and reputation management in achieving business objectives.

Jess Bousa