Case Study: Powering a National Lead Generation Company Behind the Scenes

How Exponential Media Became the Backbone of Lead Generation Across 20+ Industries

Overview

A leading national lead generation company needed more than just results—they needed a trusted execution partner who could operate at scale, deliver quality across multiple industries, and provide end-to-end marketing support. That’s when they turned to Exponential Media.

Now serving as the back-end marketing engine for this national brand, Exponential Media delivers cutting-edge solutions across 20+ verticals, helping them not only generate more leads for their clients—but also attract more clients for themselves.

The Challenge

The lead generation company had aggressive growth goals, but their internal team was stretched thin. They were juggling multiple campaigns across industries like healthcare, real estate, legal, financial services, and home improvement—each requiring specialized strategies, assets, and execution.

They needed:

A scalable team that could operate behind the scenes
Multi-vertical expertise across dozens of client types
A partner that could deliver fast turnarounds without compromising quality
A way to increase their own lead flow while serving others

The Solution: Exponential Media as a Full-Service Marketing Partner

We stepped in as their white-labeled marketing team, handling all creative production, strategy, and technical execution behind the scenes. Our work allowed their brand to shine—while we handled the heavy lifting.

Services Provided:

🔹 Social Media Marketing: Custom content strategies and calendar execution across 20+ industries
🔹 Facebook & Instagram Ads: Targeted ad campaigns to generate high-quality leads across verticals
🔹 Website Design & Builds: Beautiful, conversion-optimized websites tailored to each client
🔹 Video Marketing: Branded, short-form and long-form videos to build trust and drive engagement
🔹 AI-Powered Video Marketing: Smart, scalable video content generation to save time and money
🔹 Marketing Automation: Streamlined workflows and lead nurturing systems
🔹 High-Level Consulting: Strategic advisory services to position the company and its clients for growth
🔹 Website Maintenance: Proactive and reactive support for performance, SEO, and updates

The Results

✅ 20+ client verticals fully supported with custom-built marketing assets
✅ Hundreds of websites launched and optimized for lead generation
✅ Thousands of leads generated across Facebook and Instagram ad campaigns
✅ High client retention and measurable ROI across accounts
✅ Increased client acquisition for the lead generation company itself
✅ Complete brand consistency while we operated behind the scenes

Why It Worked

Our story-driven creative combined with our performance marketing infrastructure gave the lead gen company a reliable, high-quality backend that scaled as fast as they did. We didn’t just help their clients grow—we helped them grow by helping others grow.