You don’t have to beg when you brand. But if you don’t brand, you will have to beg. You never see Apple begging anyone to buy their phones, Amazon begging anyone to become a Prime member and Chipotle begging anyone to partake in their famous burritos. They don’t beg, they brand.
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Making progress, being better, exceeding goals, and crushing your competition are the buzz words in business except do business owners, self-employed individuals and others really ready and willing to do whatever it takes? Or do they just talk the talk yet return to the same ole same ole?
Remember the age-old definition of insanity: It’s doing the same thing over and over and expecting different results.
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It doesn’t matter if you sell cars, mortgages, homes, insurance, promotional products, watches, books or Google AdWords, social media is a proven marketplace to position yourself to connect with prospects and convert them into clients, but why do so many fail?
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Dr. Martin Luther King Jr. was a genius at leveraging the cutting-edge technology of his day like the newspapers, radio and TV to communicate his concepts of social equality and to create momentum for his social justice movement.
If social media were around when he was blazing a trail for civil rights, he would do the following five things with character and class…
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