Case Study: How Veteran Pro Dumpsters Generated 51 Calls & 19 New Customers in 25 Days with Google Ads

Client: Veteran Pro Dumpsters

🌐 https://www.veteranprodumpsters.com/
Industry: Dumpster Rental
Market: Local Service (High-Intent Homeowners & Contractors)
Agency: https://expomediausa.com/

The Situation: A Growing Company Ready to Scale

Veteran Pro Dumpsters is a fast-growing, veteran-owned dumpster rental company serving homeowners, contractors, and property managers who need reliable, fast dumpster services.

Like most service-based businesses, they weren’t struggling with quality or service.

They were struggling with predictable lead flow.

They needed:

  • Consistent inbound calls

  • High-intent customers ready to book

  • A scalable marketing system

  • ROI clarity

That’s when they partnered with Exponential Media.

The Strategy: High-Intent Google Domination

At Exponential Media, we don’t “run ads.”

We build conversion systems.

For Veteran Pro Dumpsters, we implemented a layered Google strategy:

1️⃣ Google Local Service Ads (LSA)

  • Positioned them at the very top of Google

  • Leveraged Google Guaranteed trust factor

  • Focused on direct call generation

  • Optimized for cost per booked job (not just cost per lead)

2️⃣ Google Search Ads

  • Targeted high-intent keywords like:

    • “dumpster rental near me”

    • “roll off dumpster rental”

    • “construction dumpster rental”

  • Focused on call-only extensions

  • Geographic precision targeting

  • Negative keyword filtering to eliminate waste

3️⃣ Google Call Ads

  • Direct-to-phone campaigns

  • Optimized for immediate booking

  • Scheduled during peak answer times

The Results: 51 Calls. 19 New Customers. 25 Days.

In the first 25 days of February, here’s what happened:

  • 📞 51 inbound phone calls

  • 🏗 19 new paying customers

  • 📈 Rapid revenue growth

  • 🔥 ROI strong enough to increase marketing spend

That’s a 37% close rate from calls to customers — which is exceptional for local service businesses.

But the real proof?

When we got on the phone with the owner, they were being bombarded with new work.

Trucks moving. Phones ringing. Schedules filling.

That’s what a properly engineered Google Ads system does.

Why It Worked

Most agencies optimize for:

  • Clicks

  • Impressions

  • Traffic

We optimize for:

  • 📞 Calls

  • 💰 Revenue

  • 📊 ROI

Our systems include:

✔ Call tracking & attribution
✔ Budget allocation toward top-performing keywords
✔ Constant bid adjustments
✔ Geographic heat mapping
✔ Search term filtering
✔ Conversion tracking setup
✔ Real-time optimization

This isn’t “set it and forget it.”

This is professional Google Ads infrastructure.

The ROI Moment

The most telling moment?

The client wants to increase marketing spend.

Why?

Because the return is strong enough that scaling makes sense.

When a client says:

“Let’s spend more.”

That means:

  • Lead quality is strong

  • Revenue per job supports scaling

  • Systems are working

  • Trust has been earned

The Bigger Picture

Dumpster rental is competitive.

Homeowners search when they:

  • Start a renovation

  • Clean out a property

  • Begin a construction project

  • Need urgent debris removal

Those searches are high-intent.

If you show up correctly — with trust, positioning, and immediate call access — you win.

That’s what we built for Veteran Pro Dumpsters.

What This Means for Service Businesses

If you're a:

  • Dumpster company

  • Home service contractor

  • Roofing company

  • Remodeling contractor

  • Junk removal company

  • HVAC / plumbing company

And you’re relying on:

  • Referrals

  • Word of mouth

  • Random boosted posts

You are leaving revenue on the table.

Google search is intent-based demand.

The question is:

Are you capturing it?

About Exponential Media

At https://expomediausa.com/, we specialize in:

  • Google Ads systems

  • Local Service Ads optimization

  • Call-driven marketing funnels

  • Lead tracking infrastructure

  • Scalable marketing frameworks for service businesses

We don’t guess.

We engineer growth.

Final Takeaway

In just 25 days:

✅ 51 calls
✅ 19 new customers
✅ Phones ringing
✅ Schedules filling
✅ Increased marketing budget

That’s not luck.

That’s structure.

If you're ready to turn Google into your most predictable lead source, let’s build your system next.

Jess Bousa