Case Study: How Exponential Media Helped Joe Di Bartolo Close $7M Across 15 Deals in Florida

Client Snapshot

  • Client: Joe Di Bartolo of Transworld Business Advisors

  • Industry: Business Brokerage

  • Market: Florida

  • Active Listings: 40+

  • State Ranking: #2 Business Broker in Florida

Joe Di Bartolo is one of Florida’s most active and respected business brokers, managing a large inventory of seller listings while competing in one of the most saturated brokerage markets in the country.

The Challenge

Joe needed to:

  • Consistently generate qualified seller and buyer leads

  • Stand out in a crowded Florida brokerage market

  • Scale deal flow without increasing manual workload

  • Turn marketing activity into closed transactions, not just inquiries

With over 40 active listings, the challenge wasn’t inventory—it was predictable deal velocity.

The Strategy: Broker-Specific Digital Marketing System

Exponential Media deployed a specialized digital marketing framework built exclusively for business brokers, focused on intent-based leads, automation, and authority positioning.

Core Services Deployed

  • Google Ads (High-Intent Seller & Buyer Searches)

  • Meta Ads (Education + Retargeting)

  • LinkedIn Lead Generation (Owner & Investor Targeting)

  • Video Marketing (Trust & Authority Building)

  • AI Automations (Speed-to-Lead & Follow-Up)

  • Social Media Marketing (Brand Visibility & Credibility)

Execution Breakdown

1. Google Ads – Seller & Buyer Intent Capture

We built keyword clusters targeting:

  • “Sell my business in Florida”

  • “Florida business broker”

  • “Business valuation Florida”

  • “Buy a business in Florida”

Result: High-intent leads already considering a transaction.

2. Meta Ads – Education + Retargeting

Rather than “sell now” messaging, we ran:

  • Educational content on exit readiness

  • Seller mistakes & valuation myths

  • Retargeting ads to re-engage site visitors

Result: Warmer, better-informed prospects who converted faster.

3. LinkedIn Lead Generation – Precision Targeting

LinkedIn campaigns targeted:

  • Business owners (10–100 employees)

  • Investors & acquisition-minded professionals

  • Florida-based decision-makers

Result: Higher-value conversations and stronger deal quality.

4. Video Marketing – Trust at Scale

We positioned Joe as the authority through:

  • Short-form educational videos

  • Seller Q&A content

  • “What to expect when selling” clips

Result: Prospects felt like they already knew him before the first call.

5. AI Automations – No Lead Left Behind

Exponential Media implemented:

  • Instant SMS & email follow-up

  • AI-powered lead routing

  • Long-term nurture sequences for unready sellers

Result: Increased response rates and recovered dormant leads that later converted.

6. Social Media Marketing – Authority & Consistency

Ongoing social content reinforced:

  • Active listings

  • Closed deals

  • Market insights

  • Educational posts for sellers and buyers

Result: Reinforced trust across every touchpoint.

2025 Results

Performance Outcomes

  • 15 Closed Deals

  • $7,000,000+ in Transaction Value

  • #2 Business Broker in Florida

  • 40+ Active Listings Maintained

  • Strong, consistent inbound lead flow

  • Shorter sales cycles due to educated prospects

Why This Worked

This wasn’t generic digital marketing—it was broker-specific marketing built for deal flow.

Key success drivers:

  • Intent-based traffic (not vanity metrics)

  • Multi-channel visibility

  • Speed-to-lead automation

  • Trust-building video content

  • Long-term nurturing for sellers not ready today

Client Positioning Today

Joe Di Bartolo is now positioned as:

  • A top-tier Florida business broker

  • A trusted advisor to business owners

  • A high-volume closer with predictable deal flow

About Exponential Media

Exponential Media specializes in performance-driven digital marketing for business brokers, franchise consultants, and professional services firms—helping clients move from leads to listings to closed deals.

Jess Bousa