Case Study: Factory Direct Windows & Doors Scales to $3.8M in Year 2 with Exponential Media

Case Study: Factory Direct Windows & Doors Scales to $3.8M in Year 2 with Exponential Media

Client: Factory Direct Windows & Doors (https://fdwindowsanddoors.com/)
Agency Partner: Exponential Media (https://expomediausa.com)
Industry: Home Services (Windows & Doors)
Primary Growth Outcome: $3.8M in revenue in the company’s 2nd year of business (reported by client/company records)

Executive Summary

Factory Direct Windows & Doors partnered with Exponential Media (https://expomediausa.com) to build a high-performance digital growth engine capable of generating consistent, qualified leads at scale—without sacrificing operational quality or profitability. By combining best-in-class paid media management (Google, Meta, and YouTube), social and video marketing, email marketing, CRM management, senior-level strategy/consulting, AI automations, and live chat conversion systems, the business scaled aggressively and produced $3.8 million in revenue in year two.

The Challenge

In their second year, Factory Direct Windows & Doors (https://fdwindowsanddoors.com/) needed to grow fast—while still building out systems, team capacity, and a repeatable lead-to-sale process. Like many rapidly scaling home service brands, the biggest obstacles were:

  • Inconsistent lead flow from early-stage marketing efforts

  • Lead quality swings (too many tire-kickers, not enough ready-to-buy homeowners)

  • Slow response times that caused lead leakage

  • Limited automation for follow-up and appointment setting

  • No unified, trackable customer journey from ad click → quote → sale

Goals

Exponential Media aligned strategy to clear, measurable outcomes:

  1. Create a predictable pipeline of high-intent leads

  2. Increase booked appointments and reduce lead drop-off

  3. Improve close rates through faster response + stronger nurturing

  4. Build scalable systems using CRM + automation

  5. Drive revenue growth while maintaining efficient acquisition costs

The Strategy: A Full-Funnel Growth System

Exponential Media (https://expomediausa.com) built Factory Direct Windows & Doors’ marketing like a performance machine—not a collection of “random tactics.” The strategy combined demand capture (Google), demand creation (Meta/YouTube), and conversion acceleration (CRM + automations + live chat).

1) Best-in-Class Ads Management (Google, Meta, YouTube)

Google Ads (High Intent / Demand Capture)

  • Campaign architecture built around buyer-intent keywords (replacement windows, window installation, door replacement, etc.)

  • Search + retargeting strategy to keep the brand in front of active shoppers

  • Landing page alignment to improve conversion rate and reduce wasted spend

  • Ongoing optimization: negatives, match types, ad copy testing, location/zip targeting, and budget allocation to winners

Meta Ads (Demand Creation + Retargeting)

  • Creative focused on emotional triggers: comfort, energy savings, home value, security, and transformation

  • Offer-driven campaigns and lead-form/landing-page routing based on intent level

  • Retargeting sequences that stayed in front of prospects who engaged but didn’t convert

YouTube (Trust + Authority at Scale)

  • Video ad strategy designed to shorten the trust curve

  • Remarketing to site visitors and engaged audiences

  • “Proof-based” creative: explaining process, showing outcomes, building familiarity before the quote

2) Social Media Marketing that Supported Sales

Factory Direct’s social presence was treated as a conversion asset, not just posting for engagement.

  • Consistent posting cadence with content pillars:

    • Before/after transformations

    • Customer outcomes and testimonials

    • “What to expect” educational content

    • Team credibility + process transparency

  • Social content used to support retargeting and increase close rates (prospects “recognized” the brand before the estimate)

3) Video Marketing that Built Trust (and Drove Conversions)

Exponential Media developed video content that aligned with how homeowners actually buy:

  • Quick-hitting “Why us” and “How it works” videos

  • Short UGC-style credibility clips

  • FAQ videos that removed buying friction (financing, timeline, warranty, install day expectations)

  • Testimonial and proof content used across Meta + YouTube + landing pages + email

4) Email Marketing & Follow-Up Nurture

Most leads don’t buy immediately—so we built systems to win the “not yet” prospects.

  • Automated email sequences to:

    • Educate prospects

    • Reinforce trust

    • Answer objections

    • Drive appointment scheduling

  • Broadcast campaigns tied to seasonality (energy efficiency, storms, winter prep, etc.)

5) CRM Management + Senior-Level Strategy & Consulting

Exponential Media didn’t just “run ads”—we managed the growth infrastructure.

  • CRM pipeline stages mapped to the real sales process

  • Lead routing and assignment rules

  • Tracking and reporting clarity: what’s driving revenue vs. noise

  • Regular strategy sessions to align marketing with sales capacity, hiring, offer positioning, and expansion decisions

6) AI Automations + Live Chat (Conversion Acceleration)

Speed matters in home services. Exponential Media implemented automation and live chat to eliminate lead leakage:

  • AI automations for instant lead response + follow-up scheduling prompts

  • Live chat to capture website visitors in real time (especially after hours)

  • Automated reminders and reactivation flows to reduce no-shows and revive old leads

Results (Year 2 Growth Outcome)

Factory Direct Windows & Doors reached $3.8 million in revenue in their second year of business (reported by client/company records), fueled by:

  • Consistent lead volume from multi-channel paid media (Google, Meta, YouTube)

  • Stronger lead quality through audience refinement + offer/creative iteration

  • Higher conversion rates through faster response, automation, and live chat

  • Improved close rates supported by video trust assets and nurture sequences

  • A scalable CRM and pipeline process that supported growth without chaos

Why It Worked

This wasn’t “more marketing.” It was better infrastructure.

  • Full-funnel strategy (not just top-of-funnel lead gen)

  • Creative + conversion systems built to match homeowner buying behavior

  • Speed-to-lead improvements through AI + live chat + automations

  • Senior-level oversight to keep marketing aligned with business operations and capacity

  • Relentless optimization across ads, targeting, creative, landing experiences, and follow-up

What’s Next (Expansion Opportunities)

To continue scaling beyond $3.8M, Exponential Media (https://expomediausa.com) typically recommends:

  • Geographic expansion with market-by-market campaign structure

  • Increased YouTube and video-based retargeting to grow close rate at scale

  • Review generation + reputation amplification to strengthen Google performance

  • SEO content and local dominance strategy to reduce long-term reliance on paid media

  • Sales enablement assets: quote follow-up sequences, objection video library, and referral engine

Jess Bousa