Case Study: Building Skill Builders Solutions into a Nationally Recognized Apprenticeship Brand

Client Overview

Skill Builders Solutions is a pioneering apprenticeship and workforce development organization founded by Josh and Jenna Colvin. Their mission is to close the skilled labor gap by helping businesses implement apprenticeship programs that empower workers, strengthen teams, and future-proof industries.

With an innovative model that blends hands-on training with career pathways, Skill Builders Solutions was poised for growth. But to achieve national recognition and compete for attention in a crowded workforce development space, they needed a marketing partner capable of elevating their brand, amplifying their founders’ voices, and positioning them as thought leaders.

That’s where Exponential Media stepped in.

The Challenge

  • Low brand awareness: Despite a compelling mission and proven results, Skill Builders Solutions lacked visibility among employers, associations, and policymakers.

  • Founder positioning: Josh and Jenna had powerful personal stories and expertise but weren’t yet recognized as influencers in the apprenticeship and workforce development space.

  • Event presence: Industry events like RE+ in Las Vegas represented major opportunities to gain traction, but the brand needed polished, professional marketing and booth branding to stand out.

Our Approach

Exponential Media designed and executed a comprehensive digital marketing and brand strategy to position Skill Builders Solutions as a national leader in apprenticeship programs.

1. Full-Service Digital Marketing

  • Developed a content-rich social media strategy to showcase success stories, apprenticeship benefits, and thought leadership.

  • Ran targeted ad campaigns to reach employers, associations, and decision-makers in construction, renewable energy, and trade industries.

  • Implemented SEO-optimized website content to increase discoverability for key apprenticeship and workforce terms.

2. Influencer Positioning for Founders

  • Built a personal branding strategy for Josh and Jenna, highlighting their vision, expertise, and real-world impact.

  • Created and distributed professional video content positioning them as sought-after voices in apprenticeship and workforce innovation.

  • Secured speaking opportunities and media features to amplify their authority in the space.

3. Event Marketing & Booth Branding

  • Designed and produced booth branding, graphics, and collateral for Skill Builders Solutions’ presence at RE+ in Las Vegas, one of the largest renewable energy events in the U.S.

  • Executed a pre- and post-event marketing campaign across digital channels to maximize visibility, generate leads, and convert booth traffic into lasting relationships.

The Results

  • Brand Awareness Surge: Social media reach grew by more than 400% in the first six months, with consistent engagement from industry leaders and employers.

  • Influencer Impact: Josh and Jenna became recognized as thought leaders, earning invitations to speak on panels, contribute to podcasts, and lead industry discussions.

  • Event Success: The branded booth at RE+ Las Vegas stood out as a top destination, generating dozens of high-quality leads and sparking new partnership opportunities.

  • Sustainable Growth: With Exponential Media’s ongoing support, Skill Builders Solutions continues to expand its influence, shaping the national conversation on apprenticeships and workforce development.

Client Testimonial

"Exponential Media didn’t just market our company — they helped us define our voice and amplify our mission. From branding our booth at RE+ to positioning us as leaders in the apprenticeship space, they’ve been a true partner in our growth."
— Josh & Jenna Colvin, Founders, Skill Builders Solutions

Conclusion

By combining digital marketing expertise, influencer positioning, and strategic event support, Exponential Media transformed Skill Builders Solutions from a promising apprenticeship provider into a nationally recognized brand. Together, we’ve built a foundation that empowers them to continue shaping the future of work.

Learn more at: skillbuilderssolutions.org

Jess Bousa