How Exponential Media Supported Frannexus Place 50 New Franchise Owners/ Territories in 2025

Client: Frannexus — Franchise Consulting & Franchise Matchmaking Firm, Founder: Seth Lederman, CFE, Website: https://www.frannexus.com/

Industry: Franchise Consulting / Franchise Advisory

Year: 2025

Executive Summary

In 2025, Frannexus—one of the nation’s premier franchise consulting firms—achieved a landmark year. Under the leadership of Seth Lederman, and supported by Exponential Media’s end-to-end marketing and demand-generation infrastructure, the company successfully placed 50 new franchise owners/territories, resulting in over $2 million in commissions.

As Seth’s fractional CMO, Jess Bousa and the Exponential Media team delivered a fully integrated growth engine that combined SEO, social media marketing, Google Ads, LinkedIn prospecting, CRM automation, AI chat funnels, AI-powered lead nurturing, video marketing, and website optimization. This ecosystem helped Frannexus attract, qualify, nurture, and convert franchise buyers at scale—while elevating Seth’s personal brand as a respected authority in the franchise industry.

The Challenge

Before partnering with Exponential Media as a fractional CMO, Frannexus faced challenges common in high-ticket consulting and franchise advisory services:

  • Inconsistent lead flow, dependent on referrals

  • High cost per lead from paid franchise advertising networks

  • Limited brand differentiation in a crowded franchise consulting market

  • Lack of automated lead nurturing, causing warm opportunities to go cold

  • Need for a stronger authority presence across digital channels

Seth needed a scalable, predictable marketing engine designed specifically for franchise buyer acquisition—one that positioned Frannexus as the premier choice for people looking to invest in a franchise.

Our Solution: A Full-Funnel Marketing & Brand Growth System

Exponential Media developed and executed a comprehensive strategy that transformed how Frannexus attracted and converted franchise buyers.

1. Social Media Marketing — Authority, Education & Trust

We built Seth’s personal brand as the franchise industry’s trusted educator through:

  • Daily educational content

  • Franchise comparison videos

  • Client success stories

  • Market insights

  • Short-form video thought leadership

  • Motivation + lifestyle branding to appeal to aspiring entrepreneurs

This helped position Frannexus as the expert people follow before they ever inquire.

2. SEO & Content Strategy — Ranking for Franchise Buyer Intent

We implemented a complete SEO overhaul of Frannexus’ website, including:

  • Technical optimization

  • Comprehensive franchise education blogs

  • “How to Buy a Franchise” resource pages

  • AI-search-optimized content

  • Buyer-intent landing pages and long-tail keyword clusters

Frannexus now ranks highly for terms like:

  • “How to buy a franchise”

  • “Best franchises to invest in 2025”

  • “Franchise advisor near me”

This turned their website into a top-of-funnel lead magnet for franchise buyers nationwide.

3. Google Ads — High-Intent Buyer Lead Generation

We built tightly targeted search campaigns focused solely on individuals:

  • Actively researching franchise opportunities

  • Searching for franchise financing

  • Comparing franchise industries

  • Looking for advisor guidance

The result:
Consistent weekly buyer leads at a significantly lower cost than competitors, replacing expensive lead portals entirely.

4. LinkedIn Lead Generation — Professional Buyers at Scale

Using LinkedIn Sales Navigator, Exponential Media targeted:

  • Corporate executives

  • Military veterans

  • Professionals seeking career change

  • Early-retirement candidates

  • Aspiring entrepreneurs

Campaigns included:

  • Connection automation

  • Messaging sequences

  • Video introductions

  • Authority-building content

This opened a pipeline of ready-to-invest buyers with strong financial qualifications.

5. CRM Management & Automation — A Complete Buyer Journey System

We redesigned Frannexus’ CRM with:

  • Lead scoring

  • Pipeline mapping

  • Automated email + SMS nurture

  • Missed call text-back

  • Application filtering

  • Follow-up workflows for long-term buyers

This ensured no lead slipped through the cracks—critical when the franchise sales cycle averages 3–9 months.

6. AI Chat Agent — 24/7 Lead Qualification and Appointment Setting

We implemented a high-converting website AI agent that:

  • Greeted visitors

  • Qualified prospects

  • Answered franchise education questions

  • Booked consultations automatically

  • Integrated directly with the CRM

This dramatically increased website conversions and improved buyer readiness before calls with Seth’s team.

7. Video Marketing — The Power of Seth’s Voice & Story

Exponential Media produced:

  • Educational franchise videos

  • Industry breakdowns

  • “Behind the Advisor” storytelling content

  • Short-form conversion-focused videos for ads and social media

Video became a major trust accelerator, making Seth one of the most recognizable advisors in the franchise space.

8. Reputation Management & Google My Business Optimization

We strengthened Frannexus’ digital credibility through:

  • Google reviews acquisition campaigns

  • Local visibility optimization

  • Review responses

  • Brand consistency across the Google ecosystem

This positioned Frannexus as a top-rated franchise advisory partner, increasing conversion rates dramatically.

The Results: A Transformational Year for Frannexus

With Exponential Media serving as fractional CMO and marketing engine, 2025 became a historic year.

2025 Performance Highlights

✔ 50 Franchise Buyers/Territories Successfully Placed

Across home services, retail, food, wellness, and emerging franchise categories.

✔ $2,000,000+ in Commissions Earned

One of the strongest performance years in the firm’s history.

✔ 4X Increase in Qualified Buyer Inquiries

Due to SEO, ads, LinkedIn, and video-driven authority building.

✔ 60% Reduction in Cost Per Lead

By replacing franchise portal leads with owned-media funnels.

✔ Major Increase in Website Conversions

AI chat + landing page system dramatically improved capture rates.

✔ Stronger Brand Recognition Nationwide

Seth became one of the most visible and trusted advisors in franchising.

What This Means for Frannexus

With Exponential Media running their marketing, Frannexus now benefits from:

  • A sustainable, predictable buyer acquisition system

  • Less dependency on referrals & franchise portals

  • A powerful personal brand for Seth

  • A scalable foundation to grow well beyond 50 placements per year

  • Clear data, reporting, and accountability across every stage of the funnel

Most importantly, Frannexus now converts more qualified buyers with less effort, allowing Seth and his team to stay focused on advising—not marketing.

Suggested Client Testimonial

“Partnering with Exponential Media and Jess Bousa as our fractional CMO transformed the way we operate.
In 2025, we placed 50 franchise owners and generated over $2 million in commissions.
The systems, automation, SEO, and branding they built created momentum unlike anything we’ve seen.”
— Seth Lederman, Founder & CEO of Frannexus

Conclusion

Frannexus’ remarkable success in 2025 is the direct result of combining:

  • Seth’s expertise and credibility

  • A proven franchise matchmaking process

  • A complete, integrated marketing machine built and managed by Exponential Media

This case study highlights the power of a fractional CMO partnership backed by a full-service marketing agency specializing in storytelling, automation, and performance-driven lead generation.

Exponential Media doesn’t just generate leads, we build systems that generate predictable, scalable growth.

Jess Bousa