From Zero to Launch in 14 Days: How Exponential Media Built ABP Construction’s Entire Online Presence
In today’s digital age, speed matters but strategy matters even more. When ABP Construction, a full-service remodeling company serving Central and Southern Kentucky, partnered with Exponential Media, they needed more than just marketing help. They needed a complete digital overhaul — fast.
The goal?
Build a powerful, cohesive online presence that could position ABP as Kentucky’s premier remodeling and construction company — all within two weeks.
Here’s how we did it.
⚙️ Phase 1: Strategic Kickoff :: Day 1–2
We began with an in-depth discovery session with ABP’s leadership team to understand their brand vision, service lines, and regional markets — from Lexington to London, KY. Our team mapped out every digital touchpoint:
Brand positioning and tone of voice
Target audience profiles (homeowners, real estate investors, and commercial property owners)
Local SEO opportunities
Paid media funnel strategy
This gave us the blueprint for an integrated 360° launch plan, all managed in-house by Exponential Media’s expert creative, development, and ad teams.
🖥️ Phase 2: Website Development :: Day 3–7
In less than a week, we built and launched a fully optimized WordPress website:
👉 www.ABPBuilds.com
The new site features:
A modern, mobile-responsive design that highlights ABP’s craftsmanship and credibility
SEO-driven content for service areas like Lexington, London, and Richmond
Robust project galleries and service pages for remodeling, roofing, siding, and additions
Built-in lead capture forms integrated directly with Meta and Google Ads
Every detail, from the call-to-action buttons to the meta descriptions - was designed to convert visitors into qualified leads.
📱 Phase 3: Social Media Activation :: Day 8–10
Once the website was live, our content team launched ABP Construction’s official Facebook and Instagram pages:
We created an initial content calendar featuring:
Before-and-after project spotlights
Team introductions and client testimonials
“Day in the Life” jobsite stories
Tips on remodeling, roofing, and home improvement
Within days, engagement began to climb - followers, inquiries, and local brand awareness surged organically.
🎯 Phase 4: Meta & Google Ads Launch :: Day 11–14
With creative assets ready, our paid media team launched targeted Meta and Google Ads campaigns designed to drive high-intent local leads.
Meta Ads Highlights:
Focused on homeowners in Fayette, Madison, Laurel, and Pulaski counties
Carousel and video ads showcasing ABP’s craftsmanship
Click-to-message campaigns integrated with automated follow-ups
Google Ads Highlights:
Custom keyword campaigns for “kitchen remodel Lexington KY,” “roofing contractor near me,” and “home additions Kentucky”
Conversion tracking integrated with website analytics and phone call leads
Continuous bid optimization for maximum ROI
Within the first week of launch, ABP began receiving qualified leads directly from Meta and Google Ads, marking a successful start to their digital growth journey.
💡 The Result: A Complete Digital Ecosystem :: Built in 14 Days
In just two weeks, ABP Construction went from minimal online presence to a fully operational digital brand powered by Exponential Media:
✅ New WordPress website
✅ Active social media presence
✅ Live Meta and Google Ads
✅ Integrated lead tracking and follow-up system
🌟 What This Means for Growing Contractors
Most construction companies spend months trying to piece together digital assets. Exponential Media delivers it all - strategy, creative, ads, and automation - under one roof and at lightning speed.
If you’re ready to scale your construction or remodeling business like ABP, schedule a discovery call today at ExponentialMediaUSA.com and let’s build your success story.