Case Study: Exponential Media × Lender Liability Law Center

Client Snapshot

Lender Liability Law Center (LLLC) — A national legal debt elimination company specializing in credit card debt defense and relief strategies. Their mission: provide distressed consumers with credible, lawful alternatives to bankruptcy or settlement.

Exponential Media — A full-service digital marketing, storytelling, and systems firm founded by Jess Bousa, focused on scaling mission-driven brands via high-intent traffic, credibility-first design, and conversion systems.

Objectives & Challenges

Primary Goals:

  1. Establish LLLC as a credible, authoritative national brand in the debt elimination space.

  2. Drive high-quality leads (phone consultations, form submissions, SMS opt-ins) at scalable volume.

  3. Dominate search visibility for core keywords: “credit card debt elimination,” “lender liability defense,” “legal debt relief alternatives.”

  4. Build a marketing engine and reputation that withstands scrutiny in a skeptical industry.

Key Challenges:

  • Deep consumer skepticism (debt relief = scams)

  • Heavily regulated messaging/legal risk in content

  • Competitive, saturated niche with big players

  • Need for airtight compliance, credibility, and proof

  • Technical / UX barriers converting visitors into leads

Strategy & Execution

Here’s how Exponential Media tackled the challenges and delivered results:

Brand & Credibility Layer Designed a “trust bar” prominent at top of every page (BBB, Trustpilot, Google reviews, press logos). Developed a dedicated

Accreditations & Reviews page. Created attorney bios with verifiable credentials and bar numbers. Embedded video testimonials and anonymized case studies (with compliance).

Conversion-First Website Build Built a clean, mobile-first WordPress/Webflow site with a clear funnel: Home → How It Works → Results → Book Consultation. Implemented click-to-call, SMS routing, and a multi-step lead form. Integrated Calendly and lead automation flows.

Educational Content & SEO Produced 4 pillar guides (e.g. “How Debt Elimination Works,” “Credit Impact & Recovery,” “Statutes of Limitations by State,” “Debt Elimination vs Bankruptcy”) plus 6 launch blog posts. Performed aggressive keyword research, internal linking, and schema markup (LegalService, FAQ, Review).

Analytics & Behavioral Insights Launched GA4, Search Console, and Microsoft Clarity to track session recordings and heatmaps. Identified drop-off patterns and iterated CTAs, form placements, and content segmentation.

Review & Reputation Automation Deployed post-consultation triggers to request reviews on Trustpilot / Google. Monitored and showcased high-scoring reviews to reinforce trust.

Performance & Compliance Optimized for Core Web Vitals, ensured WCAG accessibility compliance, enforced SSL, WAF, backups, and legal disclaimers on pages.

Impact Highlights:

  • Within 3 months, LLLC shifted from being a regional name to being considered a national authority in legal debt elimination.

  • Credibility signals (reviews, press, credentials) dramatically reduced friction and increased form engagement.

  • The content system provided a scalable pipeline of SEO-driven traffic without relying solely on ads.

  • Continuous iteration via Clarity’s recordings enabled 15 A/B tests in 90 days, boosting micro-conversion elements like button labels, image placement, and lead form length.

Testimonial

“Before working with Exponential Media, we struggled with trust and skepticism. Jess and his team didn’t just build us a website—they built us a fortress of credibility. The leads now are not just more in number—they’re better. And the ROI speaks for itself.”
— CEO, Lender Liability Law Center

Key Learnings & Best Practices

  1. Trust must be earned immediately. In regulated, scary spaces (debt, legal, finance), your headers need the visual proof before any pitch.

  2. Content educates and qualifies. Pillar content not only brings SEO lift but also pre-sells ideal clients, reducing low-intent leads.

  3. Measure behavior, not just conversions. Heatmaps and session recordings identify weak points in the funnel you can’t see from stats alone.

  4. Automate reputation muscle. Every review, badge, or press feature is an asset—make systems to capture and display them.

  5. Iterate constantly. Even a well-built funnel should evolve—small changes to microcopy, CTA buttons, or form fields can yield 20–30% lifts.

Jess Bousa