SBC Bookkeeping & Consulting Selects Exponential Media to Accelerate Growth Across Central OhioSBC Bookkeeping & Consulting Selects Exponential Media to Accelerate Growth Across Central Ohio

FOR IMMEDIATE RELEASE

Partnership will focus on expanding SBC's bookkeeping services, generating new business opportunities and positioning the company as a leading bookkeeping resource for Central Ohio businesses.

COLUMBUS, OH — August 17, 2026 — SBC Bookkeeping & Consulting has selected Exponential Media to lead its marketing and growth strategy as the company launches an aggressive initiative to expand its bookkeeping services throughout Central Ohio.

The partnership follows a competitive selection process in which SBC issued a request for proposals, evaluated multiple agencies and ultimately selected Exponential Media to oversee its marketing strategy and execution.

The objective is ambitious: help establish SBC as Central Ohio's #1 bookkeeping service while creating a predictable pipeline of businesses seeking professional bookkeeping and consulting support.

"We sent out an RFP, interviewed three agencies, and signed a contract with Jess to take over growing SBC into Central Ohio's #1 bookkeeping service," said Christy Dudgeon, President of SBC Bookkeeping & Consulting. "We're already impressed with his attention to our needs and the speed at which we're moving."

Dudgeon said the timing of the new partnership is particularly important after SBC experienced setbacks with a previous marketing engagement.

"We lost about six months of revenue production with a failed engagement with another firm," Dudgeon said. "So far, Jess and his team seem to have the drive, skills, and experience to help us bring this service to Central Ohio and meet our aggressive goals."

A New Growth Chapter for SBC

SBC's growth strategy centers on a straightforward market position:

SBC is a bookkeeping company.

The company provides ongoing Bookkeeping & Consulting engagements for businesses that need reliable bookkeeping, meaningful financial reporting and experienced support understanding the financial side of their operations.

SBC's services can include monthly bookkeeping, bookkeeping cleanup, QuickBooks support, financial reporting, reconciliations, budgeting, forecasting, cash-flow analysis, profitability analysis and other financial consulting support based on each client's needs.

Rather than simply producing reports, SBC's model is designed to help business owners better understand the financial information behind their companies and use it to make more informed decisions.

"Business owners don't just need someone categorizing transactions," said Jess Bousa, CEO and Marketing Strategist at Exponential Media. "They need accurate books, clear financial information and a team they can turn to when they have questions about what's actually happening inside their business. SBC already has the expertise and infrastructure. Our job is to make sure more Central Ohio business owners know about it and turn that awareness into measurable growth."

Building a Complete Customer Acquisition Engine

Exponential Media will function as SBC's outsourced marketing department, with Bousa serving in a fractional marketing leadership capacity.

The engagement includes an integrated growth strategy incorporating:

Google advertising
Facebook and Instagram advertising
Search engine optimization
Local SEO
Google Business Profile optimization
AI search and answer engine optimization
Website and landing-page optimization
Social media marketing
Educational video content
Email and SMS marketing
Lead-generation campaigns
CRM automation and lead nurturing
Reputation and review generation
Retargeting
Conversion tracking and analytics

The partnership is designed around business outcomes rather than vanity metrics. SBC and Exponential Media will measure qualified leads, booked discovery meetings, conversion rates, customer acquisition costs, pipeline value and revenue generated from marketing.

Focused on Central Ohio's Business Community

The initial growth initiative will concentrate on businesses throughout Central Ohio, particularly growing companies that need a professional bookkeeping relationship but may not require the expense of building a full internal accounting department.

SBC believes its combination of bookkeeping and consulting creates a compelling alternative for business owners who have outgrown do-it-yourself bookkeeping, need better financial reporting or want greater confidence in the numbers they use to run their companies.

"Our goal isn't simply to generate more website traffic," Bousa said. "We're building a system designed to consistently put SBC in conversations with qualified Central Ohio business owners who need bookkeeping help. Everything—from Google and Meta advertising to SEO, content and follow-up—is being built around that objective."

About SBC Bookkeeping & Consulting

SBC Bookkeeping & Consulting provides professional bookkeeping and consulting support designed to help business owners maintain accurate financial records, better understand their numbers and make more informed business decisions.

SBC has supported thousands of business owners and provides access to an experienced team capable of assisting businesses with bookkeeping, QuickBooks, financial reporting, budgeting, forecasting, financial analysis and related business consulting needs.

SBC Bookkeeping & Consulting is headquartered at 175 South 3rd Street, Suite 200, Columbus, Ohio 43215.

About Exponential Media

Exponential Media is a full-service digital marketing agency focused on helping businesses generate measurable growth through integrated marketing strategies.

The agency provides digital advertising, Meta and Google Ads management, SEO and AI search optimization, social media marketing, website development, video production, CRM automation, lead generation, email and SMS marketing, content development and strategic marketing leadership.

For SBC, Exponential Media will serve as an extension of the company's leadership team, overseeing strategy, execution, optimization and measurement as SBC expands its bookkeeping business throughout Central Ohio.