How To Secure More Clients For Doctors & Dentists

There is never a shortage of patients but with an over saturated market place whoever gets the most attention books the most appointments.  

There’s been a massive shift from TV, Radio, Billboards, Printed Materials and Mailers to social media. Never has there been more people engaged in any media like social media. 3 Billion people per day engage all forms of social media with well over 2 billion on Facebook & Instagram alone every month.

The fastest way to build your dental and medical practice is by creating content on 10 different social media sites from Facebook to Instagram to LinkedIn to Twitter to Websites to Email Marketing to Blogs to Text Message Marketing to Pinterest and so forth. Everyone you need on your calendar is on one form or other of social media and it’s not slowing down. In fact, the pace is picking up and eventually going to make other media sources more irrelevant than they already are today.

There are two ways to attract more patients to your practice.

1. Create Valuable Content. Teach people about healthy bodies and teeth. Start with the basics. Keep it simple. Make education content. Create how-to videos. Make cartoon posts. Tell stories. For example, writing a single blog about eating healthy, exercise, dental hygiene, or how to get rid of a stomach ache or headache can be made into Facebook post, Instagram quote image, blog connected to your website, a short or long video, and on and on. You can turn one piece of content into ten. Just offer value to people with your content. This will help you stand out from others. But don’t be selfish. It takes time to build an audience and convert attention to customers. Don’t quit after one month, two or ten. Make this part of your practice moving forward and you will not only leave a legacy of your education to the world around you but build an audience to attract to your practice.

2. Run Ads. Facebook & Instagram ads are under priced right now. You can get to more people for less money than any other form of marketing communication. There is an art and a science to running an ad and even boosting a post. Putting money behind a post does not magically turn a bad post into a good post. The picture, video, and text are what determine if you are going to connect with people or not. Make sure you learn the dynamics of a good post or hire a creative agency to help with the content as well as the management of the ad. Essentially, you can put a virtual yard sign in front of everyone’s face online you need to become a client with ads. You don’t have to chase people and shoot in the dark anymore. You can target your preferred client now with your marketing dollars. You can target parents of children from 0 to 3, parents of children 3 to 6 and so forth. The more laser-focused you are with targeting and the creative content to get their attention, the more people you can reach you prefer as clients. The analytics are amazing too that show you who the ad reached, how many people it reached, and what form of engagement it received for your dollars.