This Just In: How Exponential Media Helped Horse’s Axe Achieve a Smashing 120% Growth in July 2025!

July 2025: In a powerful swing of digital strategy, The Horse’s Axe—the high-energy axe-throwing and entertainment venue franchise—posted a staggering 120% growth in July. The boost came shortly after they teamed up with award-winning agency Exponential Media to revamp their marketing approach.

The Winning Strategy: A Full-Stack Digital Makeover

On July 1, 2025, Exponential Media officially announced its partnership with The Horse’s Axe, aiming to elevate the brand’s digital footprint and customer engagement through:

  • Social media management & storytelling-driven content

  • Targeted advertising across Facebook, Instagram, Google, and beyond

  • Search engine optimization (SEO)

  • Video production and branding support

  • Customer relationship management (CRM) featuring email and text-message automations

These efforts weren’t just cosmetic—they delivered measurable results. The Horse’s Axe leveraged the agency’s creative storytelling, precision targeting, and performance-focused campaigns to significantly amplify visibility, drive venue bookings, and deepen customer connection.

What the 120% Growth Means

  • Foot traffic soared: The Horse’s Axe saw a surge in bookings across its Denison, McKinney, and mobile "Axe Wagon" locations, thanks to visibility-boosting ads and engaging content.

  • Event and membership spikes: July’s offering of new content, promotions, and automation helped memberships and event reservations climb dramatically.

  • Brand buzz amplified: Elevated social presence and campaign execution turned The Horse’s Axe into a trending entertainment destination.

“We’re beyond excited to partner with brands that not only deliver unforgettable food and entertainment experiences…” said Jess Bousa, Founder & CEO of Exponential Media.

Jess Bousa