From Click to Connection: The Meta Ads & HighLevel Strategy Powering RingPlanet’s Nationwide Growth

Case Study: Exponential Media x RingPlanet

Client

RingPlanet.com – A nationwide wireless internet provider offering fast, flexible, and reliable internet solutions.

Challenge

RingPlanet needed to significantly scale its sales across the country by:

  • Boosting inbound lead flow.

  • Turning leads into paying customers consistently.

  • Maintaining cost efficiency on paid ad platforms.

Objectives

  • Capture a broad, relevant audience through Meta (Facebook & Instagram) ads.

  • Engage leads efficiently and consistently using HighLevel automation.

  • Drive 50–80 quality sales per month with strong return on ad spend (ROAS).

Strategy

1. Meta Ads Campaigns

  • Audience Targeting: Segment by location, demographics, and interest in home connectivity; focus on urban and underserved regions.

  • Creative Mix:

    • Videos (30–60 seconds): Product demos, happy customer testimonials, service features.

    • User-Generated Content (UGC): Real customer stories about reliable, high-speed service.

    • Gifts & Incentives: Promote limited-time bill credits or e-gift card offers to incentivize sign-ups.

  • Ad Formats: Carousel ads featuring multiple benefits, single-image ads for clarity, and video ads for engagement.

  • Budget Optimization: Weekly performance checks and reallocations toward top-performing creatives.

2. HighLevel Marketing & Automation

  • Unified CRM System: Centralized lead capture from ads, website forms, and landing pages.

  • Lead Segmentation:

    • By stage: New Lead → Nurture → Booked Call → Post-Call → Ready to Buy.

    • By preferences: Region, usage needs, or service interest.

  • Email & SMS Drip Funnels:

    • Welcome sequence upon sign-up.

    • Nurture emails highlighting reliability, pricing, comparisons, and offers.

    • Post-call follow-ups tailored to call outcomes.

  • Personalization & Dynamic Content:

    • Use of first names, region-specific messaging, or incentive imagery (e.g., “$50 bill credit”).

  • Lead Scoring Logic:

    • Assign points for opened emails, clicked links, site activity, or responded campaigns.

    • Auto-route hot leads to sales reps based on thresholds.

Execution Timeline

  • Phase 1 (Weeks 1–3):

    • Built landing pages and ad creative.

    • Set up HighLevel pipelines, automations, and scoring rules.

  • Phase 2 (Weeks 4–8):

    • Launched campaigns and began A/B testing variations.

    • Happened within days to gather initial data.

  • Phase 3 (Ongoing):

    • Weekly: Analyze Meta campaign metrics (CTR, CPA, ROAS).

    • Weekly: Fine-tune email/SMS flows, subject lines, message frequency.

    • Monthly: Reporting and strategic planning based on insights.

Results (Stable Month-over-Month Performance)

MetricResultMonthly SalesSteady 50–80 conversions per monthLead VolumeActive inflow scaled to quality leadsCRM EngagementHigh open/click rates; improved lead qualityAutomation ImpactReduced manual follow-ups; faster lead nurturingPM InsightsGreater visibility into funnel performance

Testimonial (Placeholder format; use actual quote when available)

“With Exponential Media’s Meta ads and HighLevel automation, our sales outpaced our expectations—50–80 new customers every month, reliably.” - Keith

Why It Works

  1. Cross-Channel Unity: Meta ads drive leads while HighLevel nurtures them—no leads slip through the cracks.

  2. Personalization at Scale: Dynamic emails and incentives keep prospects engaged and feeling seen.

  3. Real-Time Adaptation: Prompt creative and messaging adjustments improve conversions.

  4. Automation Efficiency: Automating follow-ups frees team bandwidth while maintaining nurturing accuracy.

  5. Holistic Tracking: From ad click to sign-up to conversion—clear visibility into ROI and pipeline efficiency.

Next Steps (Suggestions for Further Growth)

  • Retargeting Campaigns: Re-engage ad viewers or site visitors who didn’t convert.

  • Lookalike Audiences: Expand reach by modeling top-performing customer profiles.

  • New Content Assets: Create more UGC, video testimonials, or regional success stories.

  • Email Flow Enhancements: Add SMS-based reminders, feedback requests, or cross-sell offers.

  • Onboarding Automation: Immediately engage new customers post-sale with welcome content and setup assistance.

Jess Bousa