Case Study: Highlands Christian Academy How Exponential Media Helped Increase Enrollment by 20% Year Over Year

Client: Highlands Christian Academy
Location: Pompano Beach, FL
Industry: Private Christian Education
Services Provided: Full-Service Digital Marketing (Google Ads, Meta Ads, Social Media Management, SEO, Video & Graphic Content Creation)

The Challenge

Highlands Christian Academy, a well-respected private school serving grades K-12, faced increasing competition from both charter and private schools in the South Florida region. Their primary challenge was maintaining consistent student enrollment numbers while growing awareness in a saturated market. Despite a strong academic program and a values-based culture, they lacked a digital marketing strategy to highlight what made them different.

The Solution: A Full-Service Digital Marketing Partnership

Exponential Media partnered with Highlands Christian Academy to create and execute a comprehensive, data-driven marketing strategy designed to attract new families and re-engage their community.

Here’s what we implemented:

Google Ads

  • Local keyword targeting for searches like “Christian school near me” and “private K-12 in Pompano Beach”

  • Custom landing pages designed for conversions

  • Continuous campaign optimization based on cost-per-enrollment data

Meta (Facebook & Instagram) Ads

  • Ad campaigns promoting open houses, summer programs, and enrollment deadlines

  • Remarketing to website visitors and past inquiries

  • Lookalike audiences based on current families

Social Media Management

  • Consistent storytelling through real student highlights, classroom moments, and faculty features

  • Scheduled content calendar with community engagement and event promotion

  • Strategic hashtag use and follower growth campaigns

Video & Graphic Design

  • Produced professional promotional videos including student testimonials, campus tours, and staff interviews

  • High-quality graphics for social media, ads, and internal communications

  • Campaign visuals aligned with school branding and mission

SEO (Search Engine Optimization)

  • On-page SEO optimization of core website pages

  • Blog articles and local backlinks to boost organic search traffic

  • Google Business Profile enhancements for better map visibility

📈 The Results

Within just 12 months, Highlands Christian Academy experienced:

  • 📊 20% year-over-year increase in new student enrollment

  • 🌐 35% increase in website traffic, with 60% of that traffic from paid and organic search combined

  • 💬 300+ new inquiries through Google and Meta lead forms

  • 👨‍👩‍👧‍👦 Record attendance at open houses and in-person tours booked directly from ad campaigns

  • 📹 10+ branded videos produced, helping build trust with prospective families

Client Testimonial

“Partnering with Exponential Media has been transformational for our school. We’re no longer just hoping families find us—they’re calling, scheduling tours, and enrolling because of the online presence your team helped us build.”
— Leadership Team, Highlands Christian Academy

The Takeaway

Exponential Media’s full-stack digital marketing approach positioned Highlands Christian Academy as a top choice for families seeking Christian education in their region. By combining paid media, SEO, creative content, and community engagement, we didn’t just generate leads—we helped grow a mission.

Looking to increase enrollment at your school?
Let Exponential Media show you how we can turn digital marketing into real-world results.

📩 Visit myexpomedia.com to schedule a free strategy session.

Jess Bousa