Case Study: How Exponential Media Helped Factory Direct Windows and Doors Close One of Their Largest Sales from a Single Online Lead

Client: Factory Direct Windows and Doors of Orlando, Florida

Industry: Home Improvement & Construction
Service Provided by Exponential Media: Lead Generation via Digital Advertising and Social Media Marketing

Overview

Factory Direct Windows and Doors partnered with Exponential Media to enhance their online presence and generate high-quality leads through digital marketing. Within weeks of launching a new campaign, the company closed one of its largest sales to date—an $82,500 project—all from a single online lead.

Challenge

Like many home improvement businesses, Factory Direct Windows and Doors relied heavily on word-of-mouth and traditional marketing methods. They needed a scalable way to generate consistent leads online that would result in high-ticket sales without wasting time on unqualified prospects.

Solution

Exponential Media developed a comprehensive digital marketing strategy tailored to Factory Direct’s goals:

  • Custom Ad Creative & Copywriting: Highlighted premium materials, competitive pricing, and before/after visuals of past projects.

  • Geo-targeted Meta and Google Ads: Focused on local homeowners in high-income neighborhoods actively searching for window and door upgrades.

  • Landing Page Optimization: Built a conversion-focused landing page with clear CTAs, testimonials, and financing options.

  • Lead Follow-Up System: Implemented automation to nurture leads and alert sales teams instantly for fast response times.

Results

  • Lead Origin: One high-intent lead from a Facebook ad campaign.

  • Sales Outcome: The client scheduled a consultation and purchased 39 windows and 3 large sliding glass doors.

  • Deal Size: $82,500

  • Business Impact: This became one of the largest single transactions in Factory Direct’s history.

Testimonial

“We’ve spent years relying on referrals, but this was a game-changer. One lead turned into an $82,500 project—and the lead came in while we were asleep! Exponential Media delivered exactly what we needed.”
— James Krell, Owner of Factory Direct Windows and Doors

Key Takeaways

✅ High-Intent Lead Generation through targeted campaigns
✅ Massive ROI from just one prospect
✅ Sales Enablement Tools built into the marketing funnel
✅ Confidence to Scale digital marketing efforts

Conclusion

This case proves that with the right message, targeting, and follow-up system, one lead can transform your bottom line. Factory Direct Windows and Doors is now doubling down on digital advertising—and Exponential Media is proud to be their partner in growth.

Jess Bousa